In Europe, shoppers want a single app that meets all their monetary wants. Nonetheless, they have to usually depend on a number of monetary apps because of function gaps, reliability considerations, and poor buyer companies, in line with a brand new analysis by Decta, a supplier of complete, in-house cost infrastructure options from the UK.
Carried out in April and Could 2025, the analysis combines quantitative survey knowledge from 1,539 respondents throughout the UK and the European Union (EU) with qualitative evaluation of over 50,000 consumer evaluations from the highest 5 digital banking apps by consumer base, specifically Revolut, N26, Clever, Monzo, and Monese.
Lacking options drive multi-app utilization
The research discovered that lacking options are a major catalyst for adopting an additional monetary app, with 59.6% of respondents citing function gaps as their major motivations for utilizing a couple of app. This means that regardless of efforts to create all-in-one fintech super-apps, vital functionalities stay absent, prompting customers to hunt out complementary options.
Subsequent to function gaps, the research discovered that just about as many respondents (57.9%) stated they use different monetary apps due to higher rewards or cashback, highlighting the rising significance of incentives in attracting and retaining clients.
Different causes cited for utilizing further monetary apps embrace higher charges or alternate charges (36.3%), process segmentation (24.6%), belief and reliability considerations (17%), and a need to strive new apps or options (6%).
Reliability and help considerations
An evaluation of app evaluations revealed that frustration with day-to-day reliability and help is one other key driver pushing shoppers to maintain a back-up finance app. Throughout the 5 UK and EU digital banks studied, 39 % of all detrimental evaluations cited poor or unresponsive buyer help, sudden account freezes, or prolonged verification hurdles.
This share is remarkably constant from app to app, underscoring that each supplier generates a gentle trickle of “help horror tales.” Due to this, many customers preserve a secondary app in case one will get locks up or help goes silent, guaranteeing that funds and day-to-day funds can nonetheless stream by way of another.
Budgeting as essentially the most notable lacking function
Outcomes from the survey revealed that budgeting and spending evaluation options are essentially the most generally lacking options, cited by over half (52%) of respondents. That’s greater than another function shortfall and signifies that budgeting options are both lacking from the highest fintech apps, or their functionalities are so restricted that clients should set up a devoted app identified for higher budgeting options as their secondary software.
Higher integration with different monetary apps had been the second most cited motivation for utilizing a number of finance apps (51.5%). This implies that integration and interoperability have develop into critically essential for patrons. For purchasers interoperability means a extra handy and unified expertise that delivers larger readability, management and confidence in managing cash.
- Key function prompting a second app, Supply: Pockets Fatigue 2025 Research, Decta, Jun 2025
A pressured necessity
Findings from the research additionally revealed that the majority clients keep a number of apps out of necessity moderately than desire. An awesome majority of respondents (91%) stated they might gladly consolidate all the pieces into one app if it met all their wants. Solely ~2% stated they in all probability wouldn’t drop the extras.
This means that buyers are reluctantly preserving a number of monetary apps, favoring the super-app mannequin for its comfort, simplicity, and superior consumer expertise.
Neobanks develop into all-in-one finance platforms
Digital banks and fintech gamers have acknowledged these altering buyer preferences, and at the moment are progressively evolving into complete monetary ecosystems.
Revolut, for instance, launched in 2015 with a smartphone app linked to a pre-paid Mastercard, specializing in low-cost international alternate spending. The corporate has since expanded into cryptocurrency buying and selling, inventory investing, financial savings, insurance coverage, enterprise accounts, mortgages, and extra.
Now serving over 45 million clients from greater than 40 international locations, Revolut is certainly one of Europe’s most dear and worthwhile fintech unicorns, attaining in 2023 its third consecutive 12 months of profitability with a 19% internet revenue margin.
Clever, one other main neobanking participant from Europe, started in 2011 with an inexpensive worldwide cash switch enterprise. The corporate now operates three core companies focusing on particular person clients, companies, and company.
Clever Account is a free multi-currency account that lets customers maintain, ship, obtain, and spend in additional than 40 currencies with native financial institution particulars. It features a bodily and digital debit card, actual‑time alternate on the mid‑market charge, totally clear charges, and a 48‑hour charge assure.
Clever Enterprise is tailor-made for freelancers and small companies, providing related multi-currency account performance plus instruments like mass payouts, bill administration, a number of debit playing cards with spending limits, and utility programming interface (API) entry for automating funds.
Lastly, Clever Platform is a business-to-business (B2B) API infrastructure enabling banks and fintech startups to embed Clever’s international cost community to energy cross-border transfers, multi-currency wallets, and debit playing cards inside different platforms. This community covers greater than 160 international locations, 40 currencies, and over 70 licenses worldwide, and is utilized by main organizations globally together with Morgan Stanley, Nubank, Monzo, Google Pay, and Customary Chartered.
Like Revolut, Clever, is among the many most dear neobanks on the earth, with a market capitalization of about US$15 billion. In fiscal 12 months 2025, the corporate processed roughly GBP 145.2 billion in cross-border transactions, up 22.5% year-over-year (YoY), and claimed round 15.6 million particular person and enterprise clients.
Featured picture: Edited by Fintech Information Switzerland, primarily based on pictures bythanyakij-12 and fabrikasimf by way of Freepik
